Answer this question before you take the first step to design your website :
Do you just want to have a brochure site that will remain as an address on your business card, or do you want to have a successful website that will helps your business to grow and be profitable?
If your goal is to have a successful website, stay with us!
The most successful businesses focus on their customers
A powerful website is a site that is customer-centric and optimized for users.
Improving site performance with beautiful and user-friendly graphic design, perfect landing page design, optimal page loading speed and many more will help you create a website that users will love. This is what the most successful sites do to easily attract visitors and grow their conversion rates.
They are designed differently
Successful sites behave differently based on the following principles. Compliance with some of these principles is the responsibility of the website design team, and the rest is the responsibility of your sales team, who will ultimately be responsible for updating your website:
1. Design based on efficiency, not beauty!
Most websites are designed based on aesthetics and pay less attention to functionality and user needs. However, it can be said that a well-designed site is optimized based on performance. Beauty can lead to a slow site, and a slow site is economic death, so first of all, make sure your site is technically optimal.
2. Examination
In the real world, in order to achieve the best choices, such as the best product arrangement, the best sentences that are said to the customer, the best price, etc, we can obtain the information needed for appropriate behavior measurement by trying different options and observing the customers' reactions and prevent the occurrence and repetition of mistakes. But we do not have access to such information in the web world.
Successful sites use two-choice tests to get the desired result and choose the best options in terms of user experience. Then, by reviewing and analyzing the results and information obtained from these tests, they prevent mistakes and achieve the most effective choices with the lowest cost.
3. Regular and minor changes
Top sites apply changes part by part and at regular intervals. In addition to keeping the site active, improving the site continuously prevents major problems and has a significant impact on reducing costs.
- Identify improvement opportunities through website and visitor analysis
- Implementation of changes in a frequent, segmented and targeted manner
- Using A/B testing to ensure the increase in conversion rate
4. clear text
The purpose of most writings is to connect the reader with that writing. Users prefer writing that is easier to understand and leave a site if they get confused while visiting it. Remember that while reading a text, the brain first transfers the words to short-term memory and removes them when it realizes the meaning of the sentence. Since the capacity of this memory is very small and it barely holds 15 words, you should pay attention to the reader's short-term memory when writing and phrasing.
Write clear and fluent content using the following tips:
- Keep sentences short
- Having a minimum gap between the beginning of the subject and the final verb
- Remove extra and unnecessary words
- Use nouns instead of verbs
- Put the main point at the end of the sentence
